Inbound Marketing is the process of attracting the attention of potential customers, by means of content creation, social media, email, search engine optimization and market automation before they are even ready to buy, it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Contrary to outbound marketing, where marketers have to put in extra efforts to find customers, inbound marketing earns the attention of customers and makes the company easy to be found